This article is in no way a marketeer for the website www.ibnlive.com but it surely is about my personal observations about this great website. IBN Live is the result when CNN shook hands with one of greatest icons of modern Indian journalism - Rajdeep Sardesai. I happen to be a fan of Rajdeep from his initial days in NDTV. He is not only astute, smart and confident in thoughts but also extremely articulate in his thoughts. Probably he realised that he cannot surpass Dr. Roy on NDTV, so moved on. But what a great move!!!!
Although I hear that there is a news TV channel as well by the same name, my current geographical constraints have restricted me to savour the internet part of this initiative. I had been a devoted follower of http://www.ndtv.com/ until my room-mate from Mysore sent a blog from this IBN Live. Thanks Nanda for that.IBN Live is fresh, intriguing, sensational, commercial and rational in news. Some of the true characteristics that are needed to portray the image of new India. The website has realization of brand building and brand equity. It keeps most sensational news as the main item of the page and rest of the news is easily searchable. Knowing that you cannot have a sensational news everyday, the editors keep a topic/article of mass appeal always ready that forces you to spend more time on the website.
Some may disagree that the website does too much of masala news and is too commercial in approach. At times you are given unnecessary news articles on Bachchans and Khans of the film industry. But its when this feeling starts to grow that this website demonstrates its greatest strength - the free flow of thought. At any point of time when the front page is all gaga about some celebrity or some burning issue, the blog section will have an article from an expert that diffuses this notion. Take the example of Big B coverage, it was delightful to see that the front page had both - a poll of who is better star icon SRK or Big B and a blog by Jha 'Kaun Banega Conpati'. While the poll talks about the greatness of Amitabh Bachchan and his star power, Jha gives a final verdict through his plausible scribblings that Big B is nothing more than a fad and a hypocrite. I was just too delighted to find both these links side by side. And this is not just by chance, if you are a devout follower of this website then you can see that it is an intentional proposition.Now, comparing the two comaprable websites - www.NDTV.com and www.IBNLIVE.com, I find that both have their own style and appeal. NDTV relies on pure journalism. It is terse, simple and very direct in news reporting. The website is non-glamorous. It gives all the information that you can live with on the front page. On the contrary, IBN LIVE as I said earlier, is more commercial yet thought provoking.
I feel too delighted to be able to witness this great mix of journalism at the click of my mouse.
Saturday, December 09, 2006
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